The 7 best landing page builders in 2024

Table of contents

Introduction

In the fast-paced world of digital marketing, landing page builders have become indispensable tools for creating high-converting pages that capture leads and drive sales. As 2024 unfolds, these tools are more intuitive, feature-rich, and essential than ever before. They allow marketers to craft targeted content quickly, test various design elements, and optimize user experiences without needing extensive coding knowledge.

Discover the seven best landing page builders of 2024 that stand out in a crowded market. These platforms offer a blend of functionality, user-friendliness, and innovative features that can elevate your online presence. Whether you’re a small business owner, a digital marketing professional, or a content creator striving to maximize impact and reach, the right landing page builder is your launchpad to success.

Prepare to explore each option’s unique offerings—from free plans ideal for startups to sophisticated solutions for large-scale campaigns. This selection promises to cater to diverse needs and budgets, ensuring you’ll find the perfect fit to take your business to new heights.

1. Carrd

Carrd is a free landing page builder that’s gaining popularity for its simplicity and functionality. It’s designed to offer an easy-to-use platform where you can create a one-page site in a matter of minutes.

The power of Carrd lies in its array of features:

• Customizable templates: Choose from a variety of layouts and personalize them to match your brand.
• Responsive design: Ensure your site looks great on any device, be it mobile, tablet, or desktop.
• Forms and widgets: Embed forms for lead capture or integrate with Stripe, PayPal, or Gumroad for e-commerce capabilities.
• Google Analytics integration: Track visitor behavior to optimize your page over time.

To get started with Carrd, you simply need to sign up, choose a template, customize it according to your needs, and publish it with a single click.

Despite its advantages, some users find the template options limited. Others wish for multi-page capabilities. But for a free tool, Carrd’s simplicity and robust features make it worth considering for your landing page needs.

Give Carrd a try today and take your landing page design to new heights!

2. ConvertKit

ConvertKit is a powerful landing page builder designed for small businesses. It provides an affordable solution for entrepreneurs who want to grow their customer base through effective email marketing.

Why Choose ConvertKit?

Here are some reasons why ConvertKit could be the right choice for you:

1. Ease of Use: Start by selecting one of ConvertKit’s professional templates, then use the visual editor to customize your landing page.
2. Built-in Email Signups: Integrate the email newsletter signups directly on your landing page to capture leads seamlessly. This feature allows you to grow your mailing list effectively, which is vital for nurturing potential clients and customer relationships.
3. Automation Features: Set up automated emails that respond to subscriber actions, ensuring timely engagement with your audience.
4. Distinctive Offerings: ConvertKit stands out by offering a Subscriber Tagging system, which helps in segmenting and targeting specific groups within your audience for more personalized communication.

Taking Your Project to the Next Level

With these features, ConvertKit positions itself as more than just a landing page builder; it’s a comprehensive platform for driving growth through focused marketing efforts. You’re encouraged to take advantage of ConvertKit’s functionalities to bolster your project’s outreach.

3. Unbounce

Introducing Unbounce, a standout choice for creating mobile-first landing pages. This platform makes a mark with its primary focus on mobile-responsive design and harnesses the power of advanced AI-powered features for optimization.

One of Unbounce’s key strengths lies in its intuitive editor. Here are simple steps to create compelling and responsive landing pages:

1. Select a template or start from scratch.
2. Use the drag-and-drop builder to add elements like text, images, and buttons.
3. Personalize your page with custom fonts, colors, and branding.
4. Use dynamic text replacement to tailor content specifically for each visitor.

Unbounce’s unique advantage is its AI-powered split-testing tool. This feature empowers you to optimize your landing pages based on actual user behavior data, thereby increasing conversion rates.

For all digital marketers seeking an edge in their campaigns, Unbounce could be the game-changer you’ve been waiting for. Give Unbounce a try and let it transform your landing page designs into conversion machines.

4. Swipe Pages

Swipe Pages emerges as an innovative player in the sphere of landing page builders, particularly excelling in creating product-focused landing pages. Its standout feature is the use of interactive swipeable slides that mimic the tactile engagement of mobile apps, enhancing the user experience for mobile visitors.

How Swipe Pages Stands Out:

• Swipeable Slides: Offers an app-like environment that can significantly boost engagement and conversion rates for products.
• Mobile-First Design: Recognizing the predominance of mobile traffic, Swipe Pages ensures your landing pages look impeccable on smartphones and tablets.
• AMP Compatibility: Accelerated Mobile Pages (AMP) can be created within Swipe Pages, allowing for lightning-fast loading times that keep users on your page.

Building Your Product Showcase with Swipe Pages:

1. Choose a Template: Start with one of the many pre-built templates tailored to showcase products effectively.
2. Customize: Utilize drag-and-drop editors and customization options to match your brand’s style and message.
3. Integrate & Publish: Connect to your existing e-commerce platforms and publish your high-converting landing page swiftly.

If you aim to sell products through engaging, high-performance landing pages, you are encouraged to explore Swipe Pages to elevate your digital marketing efforts.

5. Leadpages

Leadpages is a powerful tool for creating landing pages that are designed to convert visitors into customers, with a focus on sales and payments. Whether you’re an individual or a business looking to sell your products or services directly from your landing pages, Leadpages makes it easy with its seamless integration with various payment solutions.

Integrating Payment Gateways with Leadpages:

Here’s how you can integrate payment gateways with Leadpages:

1. Choose from a selection of trusted payment solutions like Stripe and PayPal.
2. Use Leadpages’ intuitive drag-and-drop editor to add payment widgets directly onto your landing pages.
3. Customize the checkout experience to match your brand and product offerings.

A standout feature of Leadpages is its no-code landing page editor, which includes an AI writing assistant to help you create compelling content. This combination of user-friendly design tools and advanced technology makes it simple to create a professional-looking page that can handle transactions.

If you’re looking to make the most of your website traffic by selling products or services, exploring what Leadpages has to offer could be a game-changer for your projects.

6. Landingi

Landingi is a powerful landing page builder that excels in automation and smart content sections, making it an ideal choice for managing large-scale marketing campaigns with ease.

The platform’s key strength lies in its ability to handle vast amounts of content, thanks to its advanced automation tools and dynamic content blocks. These features enable you to create personalized user experiences at scale, which is crucial in today’s competitive digital landscape.

How to use Landingi’s automation tools and dynamic content blocks:

1. Select the ‘Automation’ tab from the dashboard.
2. Choose your desired automation workflow.
3. Customize your dynamic content blocks using the ‘Smart Sections’ feature.

One of Landingi’s unique advantages is its HTML/CSS customization option, which comes in handy when you want to create highly customized landing pages. This tool allows you to make detailed edits that can significantly enhance the visual appeal and functionality of your pages.

The power and versatility of Landingi make it an excellent option for businesses looking to scale their online presence. Its robust features are designed to help you manage your projects more efficiently and provide a personalized experience for your audience. Don’t hesitate, give Landingi a try for your next project!

7. Hugo Blox (Free and Open Source Option)

Hugo Blox is not just another landing page builder; it’s a game-changer. This free and open-source platform empowers creators, researchers, and marketers to design custom website experiences, including any type of website and online courses. The flexibility of the Hugo framework that underpins Hugo Blox gives you all the tools you need to create stunning, professional-quality landing pages.

Unlike some other landing page builders, Hugo Blox offers significant advantages in terms of ownership, privacy, and extensibility:

Advantages of Hugo Blox

• Ownership: With Hugo Blox, the content you create is yours and yours alone. There are no hidden fees or restrictions.
• Future-Proof: The website consists of future-proof rich Markdown text blocks and is built with a simple open source app - no more issues maintaining your website!
• Extensibility: The open-source nature of Hugo Blox means it’s highly customizable. You have the freedom to tweak and modify your landing pages as much as you want.
• Ultra-Fast: The ultra-fast website speed of Hugo Blox landing pages can lead to retaining more users on your site and reducing the number of users who “bounce”
• Privacy: As an open-source tool, Hugo Blox provides unparalleled privacy protections. Your data isn’t shared with third parties or used for advertising purposes.

To get started with Hugo Blox, follow these steps:

1. Visit the official Hugo Blox website and download the software.
2. Install Hugo Blox on your hosting environment.
3. Explore the available templates or start from scratch to create your landing page.
4. Customize your landing page using the intuitive interface and rich feature set of Hugo Blox.

Hugo Blox is a versatile option for anyone who wants a free way to own their content or prefers a more customizable and privacy-centric solution. It’s time to explore what Hugo Blox can do for you.

Remember: choosing the right tool can make all the difference in achieving your digital marketing goals!

Conclusion

The digital landscape of 2024 presents diverse opportunities and challenges for businesses and professional content creators. With the right tools, like landing page builders, you can navigate this landscape effectively and efficiently.

Choosing the right landing page builder is a critical step towards achieving business success or flourishing as a professional content creator. The seven platforms reviewed, each with their unique strengths, offer a great starting point. Whether you’re seeking ease-of-use, affordability, mobile-first design, product-focused features, payment solution integration, or automation capabilities, there’s an option tailored to your needs.

Carrd, ConvertKit, Unbounce, Swipe Pages, Leadpages, and Landingi - each of these provide powerful features worth exploring for your projects.

Yet, let’s not forget the power of open-source solutions. Hugo Blox stands out as a free and flexible tool that places full control in your hands. It empowers you to create custom website experiences while ensuring ownership, privacy, and extensibility.

Don’t hesitate to dive in and explore these options. Remember, the best choice largely depends on your specific requirements. So take the time to try them out and see which one suits you best.

Hugo Blox, with its versatility and customizability, might just be the perfect fit for your landing page needs. Give it a try today!